After graduating from Bachelor of Business Administration at Bishop’s University in 2007, I moved across Canada to study Behavioural Economics at University of Saskatchewan. During this time, I became interested in information design, and worked for university’s IT department (where I learned a lot about tech and design). 

I began my design career with a travel and lifestyle blog while doing a year abroad (in Australia), eventually building a community of engaged readers who followed my traveling adventures. During this period, I spent significant time in Thailand, Brazil, Costa Rica, Germany, Serbia and Croatia. My work caught the attention of Air Canada’s En Route and ELLE Serbia, showcasing my ability to share stories that resonate and connect with audiences. Other press features included Cosmopolitan, Men’s Health and Grazia Magazine.

I partnered with the Ministry of Tourism to create Serbia’s first national tourism social media campaign along with a group of local influencers and tastemakers. With 23,000+ organic photo uploads to Instagram, this initiative reshaped the country’s perception among Europe’s millennial travelers (becoming a recognized marketing case study and a travelling art show) and was later acquired by BBC Travel.

In the corporate world, I specialized in design and communication strategy for architecture and real estate – industries where precision, storytelling and high-value client relationships are paramount. I closely supported the leadership of MCM Partnership and Hapa Collaborative with design and communications related projects, which gave me a unique lens for understanding discerning audiences and crafting visual narratives that resonate with them. 

Through my private practice, I’ve been collaborating with tech, wellness and real estate clients – including Storylines (a luxury residential cruise experience) and KPU Communities Trust (championing First Nations reconciliation through real estate development). These ongoing client relationships combine creativity and long term design thinking to deliver results.

Over the years, I became interested in personal development and alongside Igor (my partner) have been working on a LMS platform to help coaches and practitioners deliver daily protocols and engaging content. Our tech startup DIAL (Day In A Life) was a quarter-finalist in Accelerate Okanagan 2025 program (where we presented our MVP).

My design career has been led by my passions: art, technology and adventure. These subjects have always inspired me and I’m excited to partner up with those who want to  raise standards and create lasting impressions. My background in business allows me to work smoothly alongside executives in a range of industries. After a decade and a half of design, storytelling and strategic experience, my work creates brands that delight and transform.

Experience with global campaigns
I’ve worked on projects that reached wide audiences and brought visibility to destinations and brands.

A broad perspective
Working with clients in tech, wellness, design and real estate helps me cross multiply ideas for rich experiences.